Rush to Publish

I'm reading a mystery that is exquisite in its writing, plotting, characterization, and I'm willing to bet that most people have never heard of it. Okay, he was a 2006 Pulitzer Prize finalist for the book, so that's not a great bet.

I read a lot of unpublished manuscripts as a representative for a small publishing house, the organizer of a book festival, and the presenter of workshops on writing and publishing. I talk to publishers and agents and writers and readers. We agree that the technology boom that introduced the ease of self-publishing has created a segment of books that aren't crafted.

Crafted means the writer learned the mechanics of writing, spent time going through multiple revisions honing the elements of a well-told story, worked with an editor to get a fresh set of eyes on everything from the plot's structure to the placement of each comma.

As I read Lee Martin's The Bright Forever, I'm amazed by his skill and his art of storytelling.

When I read query letters from agents and aspiring writers, I'm less amazed by some of the samples pages submitted. I admit there are gems among the rocks, but just a few.

I guess it has always been that way. I cringe when I think of the things I submitted ten years ago. Then, self publishing was around, but it was very expensive – like $10,000 expensive. Today, a manuscript can be made into a book $300 - $4,999 depending on services the author buys.

These lower costs mean more people jump into self-publishing.

Why self-publish a novel?

You have a story you want to share that may not have a wide appeal, but is worth telling. Yes.

You wrote a manuscript, tried to query agents and publishers without success, and now want – really want – to have a finished product in your hand. Frustration in the process of traditional publishing is not the best reason to self-publish.

Writing is not about the physical book and informing your dry cleaner that you're a published author.

Writing is a verb. It's the process that is important. Results may vary, but an author must love writing.

The rush to publish is a waste of time, energy, and money.

Self-publishing companies decorate their websites with accounts of authors making millions and landing on the New York Times Best-Sellers list. Why? To entice an aspiring writer into the dream of fame and fortune, and to collect as many upfront fees as possible. IT'S A BUSINESS.

Readers become disillusioned by poorly-crafted novels. So, they tend to stick to the name-brands in novels because new authors have burned them in the past. That's a disservice to all serious writers.

Big names and personalities gather crowds. I see this at book festivals and conferences. The authors with cleavage, the 1970s sitcom actors, and the writers with the game show host personality draw crowds. The writer/craftsman sits alone. After the books are written, edited, and published, it's marketing – a completely different skill set than writing – that's important. So, yes, those highlighted CreateSpace authors may sell well.

I realize that not every writer produces a Pulitzer Prize finalist-worthy book – I know I don't. But I'm working on the craft by writing constantly.

For those of us who are not celebrities, not pretty or sexy, or not followed by 80,000 Twitter citizens, we stay in front of our computers, writing and searching out opportunities to improve our skills.

Today, I'm looking at ways to bring serious learning opportunities on the craft and art of writing. I'd love to hear where other authors struggle. Set aside the topics of publishing, marketing, selling books for a while – that's the business side. I want to learn more about the art of writing, because that's why I do this.

8 Query Letter Mistakes & How to Avoid Them

8 Query Letter Mistakes & How to Avoid Them

Along with writing my own books, I work with a publishing house that publishes novels of experienced, award-winning authors along with emerging authors. Part of being a small publisher is helping new writers sharpen the craft of writing and allowing them to experience the art of storytelling.

To get to that point, a writer has to introduce the manuscript to an agent or publisher with a query letter. This is one area where most writers struggle – the query letter is a business sales letter.

Writers use it to introduce their work to an agent or publisher, and hopefully, to get a commitment to send more of the manuscript for evaluation.  Both experienced and novice writers struggle with this. Like any good business letter, there are aspects that should be avoided.

Here are eight mistakes that I’ve seen in just the past three months (along with some real-life examples).

1.    Don’t start with what you want.

You are offering something that the publisher/agent will discover that they want.

NO: “I am interested in having my recently completed a 74,000-word mystery titled Deathly Deadbeats published by Cherokee McGhee Press.”

YES: “My recently completed a 74,000-word mystery Deathly Deadbeats features an off-beat amateur sleuth who tracks down men behind on their child support payments, but…”

2.    Don’t query your first novel outside your country. 

I have received several queries from South Africa, Israel, India and the United Kingdom.  Small publishers, who usually take first novels, have so many queries that the added complexities of working with foreign authors make them an easy rejection. Not fair, I know – but it’s a business.

3.    If you receive a rejection from a publisher, don’t turn around and send a query for another manuscript. 

This makes it look like you have a computer full of old manuscripts – even if you do, always query with the one that best fits the publisher/agent’s list.

4.    Don’t re-query a year later thinking the agent/publisher won’t remember and maybe accept the exact same manuscript this time around. 

I read all the queries. I have a process of tracking what comes through the mail. This shows that the author is not working on his craft and a new manuscript; he just keeps shotgunning the same manuscript to every e-mail address he can find.

As in dating, the same in publishing: “No means no.”

5.    Watch for wishy-washy lead sentences. Start the query with confidence.

“I’m seeking a publisher who is willing to consider publishing my first novel, Dancing Trees.” A publisher “willing to consider” would be the first logical step, but don’t put that as the focus. If the publisher is taking query letters, it is willing to consider manuscripts.

6.   Don’t query a manuscript that’s not appropriate for the list. Know the agent/publisher’s genres.

I receive queries for books on business or textbooks or poetry – we publish fiction. That’s not hard to decipher; it’s in the submission guidelines.

7.   Don’t describe yourself. It’s the manuscript that is being evaluated.

“I am a Paul Newman/Kirk Douglas looking Jew with long hair and beard that is observant and has done serious time.”  Am I supposed to be impressed, afraid, cautious, or introduce him to my sister?

8.   Do not query a self-published book (that includes a book that has been an eBook)

Self-publishing or subsidy publishing a manuscript in paper or eBook format is considered a published book. The “First” Worldwide, North American, or whatever print rights have been used. We have found a book’s original publication usually taps out its initial sales potential, and that first period of sales is when the book recoups the publisher’s investment.  Most paper and/or eBook publishers only consider unpublished works.

So, if you decide to self-publish, that book is technically published. Most publishing houses will not consider it.

That last one is a big one as aspiring authors have more opportunities to self-publish.  Even something like SmashWords makes your manuscript “published” and not eligible to be considered for original publication by another publisher.  This is usually in the contract and could become a legal issue if you try to conceal the fact.

These are just a few of the things to watch. More information on creating the perfect query letter to snag a publisher is in my new “field guide to the Writer’s Life” – SUNSETS & SEMICOLONS.