Greg Lilly

Greg Lilly
Showing posts with label author promotion. Show all posts
Showing posts with label author promotion. Show all posts

Wednesday, October 23, 2013

Reviewing for Pleasure & Revenge

New authors ask me how to react when a reviewer seems to have a wooden stake to drive through their new novel or how to review other authors’ books. The questions make me evaluate how I regard reviews.

First, each book has qualities that may not work for me, but are probably the reason other readers love it. The very aspect that one reader enjoys, another will dislike. I know that and remind myself when I see reader reviews of books – other people’s and mine.

That’s the part of reviewing that’s hard for me: being an author. I want to say only encouraging things to other authors. I’ve been there. No one wants to read a harsh review of their work.

A review is, after all, one person’s opinion. My friend Brenda would often recite, “Opinions are like a$$#*les; everyone has one and it usually stinks.”

So, on sites like Amazon or GoodReads, I tend to not write reviews unless I’m crazy-infatuated with a book, and then I’ll keep focused on what I think other people will find interesting about it. 

Giving stars is difficult too. For a while, I gave 5-stars to every book I enjoyed, but it occurred to me that 4-stars are “great” and 5-stars means a book is “perfect.”  That was the performance evaluation criteria we had in the corporate world – I was always disappointed if I didn’t get a perfect evaluation.  Donna, my director, would remind me that I did not “walk on water.”

No book “walks on water” either. A 4-star review is a compliment to the work. I know I see a lot of all 5-star reviews. Moms and friends are kind to their writers. ;-)  Also, some authors have achieved teen idol status, so gushing reviews are common for household names or pretty writers. I like to read and to write well-thought reviews about what was enjoyable about the novel. A written review takes time and effort; I appreciate those for my own work and try to return that to others.

We can’t always be syrupy in admiration for a book, but if I find a book doesn’t speak to me, I stop reading and move to the next one on my list. I don’t release brimstone onto the author. A rabid, hateful review demonstrates more about the reviewer than it does of the targeted book.

That’s what I tell new authors about reviews. If the tone is harsh, the review is about something more than the book. It was written to be hurtful to the book’s author. Julia Cameron says “blocked creatives” can be very spiteful to those who are achieving what they long for.

 
Focus on encouragement and refinement when reading or writing a review from someone not of your relation! The old adage “If you can’t say something nice, say nothing at all” is a good rule for reviewing (and in life).

Monday, November 26, 2012

Coming: Next Big Thing Wednesday

Cool idea among writers on the Web: Start with ten questions about the current Work-in-Progress (WIP), answer them and tag a few writers to do the same thing on their own blog.

This past Wednesday, Keith Pyeatt blogged about his WIP  at http://keithpyeatt.blogspot.com/ and tagged me for this Wednesday. Scoot over to Keith's Blog to read about his upcoming release.

Stay tuned (as they used to say on Batman) for this Wednesday and discover details about my new book. Plus, see who I tagged to carry forward the questions.

Monday, December 6, 2010

Nurturing the Creative

I have several promotions lined up for Scalping the Red Rocks and the other books. On Monday, December 13, I’ll be on a regional radio show during morning drive-time to discuss the new mystery. This is the same show I was on in November 2009 and discussed Under a Copper Moon. It’s a fun thing to do. I’m always a bit nervous, but I try not to think of the people listening, but instead focus on the announcer in the booth.

With the radio interview, it’s beneficial to schedule a book signing the following Saturday, mainly to give the listeners a call-to-action, a place they can go to buy the book. I have a book signing set at Twice Told Tales in Gloucester, Virginia on Saturday, December 18. That’s the Saturday before Christmas. Throw in a trip to see my family in Bristol and getting back home for Christmas and a magazine deadline when I have four articles due and a fight with Intuit Customer Service in India and I’m getting overwhelmed.

What falls out in all these commitments? The new writing project.

In the radio interview, I was going to mention the new project because part of it is set in this part of Virginia, along with the Bristol area, and the Shenandoah area. Now that I consider it, this may be too early in the development to make a comment on radio, especially where answering questions is broadcast to a few people, maybe more than a few – no time to edit before it goes. I’m usually pretty good about editing things before they leave my mind, but being nervous, I say things that I wouldn’t ordinarily say. Not that I have any great secret about the new book. Not that it’s a subject I fear will be “stolen.”

I heard a writer once say that inspiration and ideas need to be protected like a growing child until they can stand on their own and speak for themselves. Other people (“blocked creatives” as creativity guru Julia Cameron calls them) try to squelch the growth of new ideas and developing muses, to stop creativity from allowing a different world view, to inhibit forward momentum. So, this writer, he said not to discuss the new project too much at the beginning, give it time to mature.

Like an infant, this idea needs my attention, care, nurturing. Why is it always the one thing that gets pushed aside? Yes, I know. I’m the one setting the priorities and I think I’ve just worked out what to do: I’m going to go write.

Friday, October 2, 2009

Social Network for Readers?

Social networking can chew up and swallow a lot of time. Blogging, Facebook, MySpace, Twitter, BookReader (or something like that). What? Not heard of BookReader? I read somewhere that this was the place to be involved if you loved reading, but if you were an author, forget the other networks and commune with your target audience – people who love to read. I probably read that from strategic PR sent out by the BookReader company.

As a mid-list author that few people have heard about, I thought it would be a great opportunity to get my name out and expose by books to a new set of readers. Authors live on the "Island of Misfit Toys" – wanting nothing more than for readers to discover their books. So along with the other networks that I use to connect with friends, family, readers, and other authors, I signed up for BookReader.

At first it was better that chocolate. All these readers devouring books and asking for advice on what to read next. I joined groups that reflected the subjects of my books and posted a few messages to introduce myself and what I wrote. I 'friended' readers and authors. I commented on books I had read. I posted my writing tips and insights into my writing life. I signed up for the daily e-mail so I could keep tabs on what all these readers said about books, what they buzzed about, what types of books they loved, what they didn't like reading...

The e-mails arrived and sometimes they led me back to BookReader to comment or to check out a book that people posted reviews on, but then it happened: Television pushed its way into discussions. Like nicotine, TV buzzed the readers with easy topics of conversation. 'Have you read John Morgan Wilson's Rhapsody in Blood?' 'No, but did you see CSI last night?' And off the discussion drifted like an exhaled plume of cigarette smoke leached into other group discussions. 'What's your favorite Brad Pitt movie?' 'How do you fix your Thanksgiving turkey—bake or fry?' 'Has Glee strayed too far from its original story?'

In the past month, I don't recall a single e-mail update that had anything to do with reading or books. The one I received today let me know that the moderator had posted a poll question in the "Mystery Novels" group: 'Who is your favorite 70s band?'

I guess in a way that's a mystery since it a question... Okay, these types of polls and discussions are great for Facebook and MySpace. I do them there. It's fun to get to know people and remember things about old friends.

But, BookReader? It brings people together with a common passion – reading – but I guess it's only human nature to expand that to other subjects to discover how else your BookReader friends are like you.

Social networking as a promotional tool for authors? Nope, it's a place to let your mind relax after hours of revising a manuscript. Because really, even if I want you to discover and read my books, what I really want to know is: Can you believe Project Runway last night?