Yesterday, I received two e-mails from major magazines trying to drum up advertising dollars (I do some freelance marketing and receive e-mails from advertising reps). Here are examples of why writers (and basic writing skills) are important:
“Being one of the most poplar annual sections, readers use this piece throughout
the year to find information on popular activities, restaurants and attractions…”
Misspellings & misplaced modifiers
"Moving outdoors, PUBLICATION NAME also looks at works by ARTIST NAMES, to see how the art effects the landscape, and whether outdoor art tranlates to increased museum attendance…"
"70% of PUBLICATION NAME readers colect art."
Misspellings & confused word: effects vs. affects (Even Microsoft Word could find these.)
I’m not trying to be the grammar police, and I do make mistakes, but come on people, don’t cut out editors and writers and think your sales staff can navigate the English language.
Hire a writer. We’re cheap!